Writing a marketing manager resume’s no small feat, and there’s a lot you’ll need to pack into this brief document to heighten your chances of landing your dream role. In accordance with this thought, understanding how to create an effective resume and CV for a marketing manager role is imperative – and the examples we’ve outlined today should help. After all, while it can feel like a minefield, creating an effective marketing manager resume doesn’t have to be impossible, and there are several simple ways to ensure your resume not only demonstrates your skills but really stands out from the crowd.

Why is an Effective Marketing Manager Resume Important?

Having an effective marketing manager resume is integral for a number of different reasons; however, it’s all too easy to rush through this, leaving recruiters missing out on your true potential and value to the company. And, of course, that can leave you missing out on your dream job, too.

So, what makes an effective marketing manager resume so important? There are several reasons for this, including:

Catching a recruiter’s attention. In many cases, recruiting staff have a lot of resumes to go through. This can often become a monotonous task, especially if you don’t get your resume in immediately. As such, catching the recruiter’s attention early is vital.
Drawing attention to your main strengths. An effective resume must highlight your key strengths, allowing a recruiter to understand how you might contribute to the company in turn. Remember, you need to stand out from the crowd to get through to the interview stage!
Demonstrating your suitability for the role. An effective resume must show why you are well-suited to the specific role in question. This makes it easier for recruiters to identify your potential value to the brand.
Offering a flexible solution. In many cases, you’ll probably want to apply to several marketing manager roles at a time. As such, having a flexible resume that can be easily sent to multiple companies with only minimal alterations for each brand is important for both practicality and professionalism.

These are just a few of the key reasons that an effective marketing manager resume is so paramount. However, that doesn’t really help with crafting the ideal resume – which is where we’ll be diving in next.

How to Write a Strong Marketing Manager Resume

If creating an effective marketing manager resume has left you feeling overwhelmed and stressed, don’t panic; the following tips can help you learn how to write a strong marketing manager resume.

Choose a Clear Design and Layout

Layout. When applying for a role as a marketing manager, the design of your resume is paramount for several reasons. Of course, there’s the obvious here: it makes it easier for recruiters to understand your resume, in turn increasing the chances that they’ll read it thoroughly and reach out for an interview.

However, there’s another pivotal factor here specific to the role of marketing manager; an effective design also demonstrates your core knowledge and understanding of marketing principles. Indeed, whether you’re marketing a product or your own skills, the general principles are the same. Naturally, then, a poorly designed CV will raise red flags among recruiters. After all, as a marketing manager, understanding the importance of presentation is pivotal – and your resume layout and design offers the perfect opportunity to initially demonstrate this.

Marketing Manager Resume Templates

Start with a Powerful Summary to Hook the Recruiter

Recruiters typically have a lot of resumes and CVs to go through – potentially hundreds for anyone marketing role, and potentially far more for high-demand positions with noteworthy brands. As such, there’s a huge amount of pressure to make your resume stand out from the crowd. The best way to do this, aside from the layout of your resume itself, is to hook the recruiter with a powerful and impactful summary. This should clearly – within a few lines of text – outline your proudest skills and achievements.

Of course, condensing the key contents of an entire resume into a single short paragraph is no easy feat. However, this is pivotal to ensure that your resume has every chance to stand out and shine.

Include Relevant Professional Links

As part of your marketing manager resume, it’s also imperative that you include any relevant professional links you might have, such as links to a LinkedIn page, a professional Facebook page, your existing company or biography on a company page, and the like. This allows you to provide the hiring team with a lot more information without overwhelming your CV and making it look messy and complex. In turn, if the HR team likes what it sees within your resume as a whole, they have the opportunity to find out more if they so wish to do so.

With that being said, while including relevant professional links can be useful, it’s important to consider here that the value of these links is largely limited by their content. So, don’t include a Linked In link if you don’t actively use it, for example. This helps avoid wasting the recruiters’ time, which they could be putting to better use going through your resume closely instead.

Build Marketing Manager Resume Now

Focus on Your Expertise

Education and degrees are incredibly useful, but for a marketing manager role, the recruiters are much more likely to expect experience. As such, once you’ve completed your basic details and an overarching summary section, move on to your experience.

The Professional Experience section of your resume should represent the most significant part of the space, representing the area that the hiring manager will likely expect to see the most development in. Notably, your Professional Experience section should always start with your most recent role, and if you currently have several roles at once, consider which one you started most recently for the first listing. However, if you wanted to change this up to have your most prominent current role first, that may also be acceptable.

As part of your Professional Experience section, make sure you include several details for the role, including where you worked, what your position was, when you worked there, and – most critically – what your core responsibilities were. Try to tie in these responsibilities with the demands of the current position.

Don’t forget that each role you have worked can lend different skills and experiences. For example, if you are applying for a position with a greater degree of direct customer interaction than your current role, you may want to stress responsibilities in customer relationships in a previous role. Altogether, this can help make your Professional Experience section well-fleshed-out and thorough, thus lending itself well to showcasing your knowledge, experience, and professional competencies overall.

Don’t Focus on One Skillset Exclusively

One of the main benefits of including an expansive Professional Experience section is that it allows you to demonstrate your skills. However, you’re unlikely to apply for just one job position. Instead, most people – when looking for a new career – will apply to several marketing manager adverts. Thus, it’s important to draw reference to all of the skills supported and developed by your different roles. In turn, this helps make your resume simultaneously more thorough and also more impressive, helping demonstrate your wealth of expertise.

But remember: while many hiring teams will have limited interest when it comes to incredibly old roles, it’s worth going into detail about every role that has allowed you to grow and develop your skills. For roles that are more outdated or which didn’t contribute as relevant skills to your current marketing position, a brief summary is enough to acknowledge these without drawing the recruiter’s attention away from your main USPs.

Include Relevant Education

As we’ve already touched on, your previous roles and professional experience should make up the core focus of your marketing manager resume, as these represent the proof of your claims. However, there is still value to be had by including your education. Make sure to draw particular focus to any relevant marketing degrees and qualifications you may have as part of this.

Your education section doesn’t need to be long, and many people will simply leave this as a short section either in one of the page margins or beneath your Professional Experience. Including the name of the course, the course provider, the dates completed, and any qualifications achieved is generally enough. Keep in mind that the recruiters may want to ask questions about these courses if they need any further information.

Add a List of Skills and Hobbies

Adding a list of your key skills in the margins of the resume offers a simple way to back up your summary section quickly. Make sure to include skills relevant to the position of marketing manager; this section should be made in bullet points, and any irrelevant skills should be left out or otherwise referenced in a supplementary “hobbies” section. Keep in mind here that the hobbies section is of limited value generally, and mainly just serves to give the recruiters a more rounded impression of who you are as a person.

Marketing Manager Resume Examples

Thus far, we’ve considered the main sections you’ll need to include to build a well-rounded and impressive marketing manager resume. However, while it’s all well and good just introducing the sections, nothing’s quite the same as directly seeing how you should write such a resume. As such, we’ve come up with a few simple suggestions as follows for marketing manager resume examples to help you craft your own versatile resume.

Marketing Manager – Summary Example

The summary should represent the very first section of the resume that a potential recruiter will read. A potential marketing manager resume summary example could look as follows, although the information contained within should naturally correlate with your own skills and successes.

A professional marketing manager with particular expertise in marketing for the food and beverage sector. With over twenty years of expertise in the marketing field and a decade of experience serving as a marketing manager, I bring a wealth of unique experiences from a customer-facing perspective, contributing to successes in coordinating marketing campaigns for products valued at $30 million in total with marketing departments of twenty individuals at a time.

Marketing Manager – Professional Experience Example

Your Professional Experience section is one of the most pivotal parts of your marketing campaign. As such, getting this section right is paramount; however, it’s not always clear how to reference your previous marketing achievements. As such, you could consider following the previous example to help when laying out information from your previous roles.

For recent roles with a high degree of relevance, the following example might be useful.

Marketing Manager

Generic Marketing Hub ¦ Example City ¦ February 2018 – Present
Served as Marketing Manager for a large company based in Example City, providing products in the Food and Beverage industry.
Coordinated and managed marketing campaigns from initial conceptualization through to actualization.
Managed and monitored a team of 20+ individuals across numerous departments, ensuring all team members felt represented, supported, and confident in their roles.
Worked closely with management from different departments across the company to ensure accurate marketing for newly launched products.
Engaged with potential commercial customers in response to the marketing campaign to ensure positive results.
Directed the marketing for numerous products worth a combined development value of $30 million.
Collaborated closely with media and industry professionals in response to marketing campaign successes to further promote newly launched products.

The above example may be useful for roles with a close degree of correlation with the job you’re applying for. However, if you have previous expertise that contributed new skills but which didn’t directly influence your current role, you could still consider including them briefly (or leave them out entirely, if you’d prefer). This might look as follows.

Food Preparation Assistant
Generic City Cafe ¦ Example City ¦ June 1996 to December 1999
Worked as part of a small team to coordinate orders and prepare food to customers’ specific requirements.
Supported in the running of the Cafe’s kitchen, following all hygiene and food safety principles and ensuring other team members adhered to such.

While the above example is unlikely to add much to your resume, it can potentially be used to demonstrate an extra skill that may be less hands-on in recent roles. For example, in this example, this role could demonstrate hands-on, on-premises knowledge of food hygiene regulations which may be harder to come by in a practical sense as a food industry marketing manager.

If your previous roles don’t directly add anything to your resume, however, don’t be afraid to leave this section out.

Marketing Manager – Education and Hobbies Examples

Your education and hobbies offer excellent supplemental information to your marketing manager resume. However, these are less likely to be the core focus of your resume and should not take up a significant amount of space.

A relevant example may look as follows.

Education

MS marketing and Advertisement
University of Example City, 1999 to 2002
BS marketing and Advertisement
University of Example City, 1996 to 1999
Diploma in Marketing
Example City High School, 1994 to 1996

Hobbies

Passionate about learning new skills and exploring new cultures, with hobbies including:

Reading
Writing
Hiking
Traveling
Food tasting
Cooking and baking